In 1992 Geoff Gibbs, a retired solicitor, bought the company with his sons, after hearing that the business was in need of some new capital input and redirection. Geoff fell in love with the idea of owning a piece of Australian business history connected to the coffee industry.
The family had a big job; injecting not only vast amounts of cash into the business, but also a lot of time, new systems, marketing and integrity. Greg Gibbs, who is the Marketing and Sales manager for Boema, still spends many days away from the comfort of his office, visiting his agents and resellers nationally. This face to face approach to business has kept Boema as a company profitable, even with the extensive competition in the espresso machine market today. Greg knows all his resellers by face and name, which is smart, old fashioned business loyalty.